Internal Relations

Motivated and informed staff is the key to achievement and innovation. Excellent external communication is not enough if messages are not supported by staff.

Particularly in times of change, the importance of internal communication that takes staff seriously and that reduces insecurity increases. Communication can only work in the long run if staff backs an organisation’s management and if messages to the outside world reflect the inner situation.

• management and staff communication
• analysis and design of internal processes of information and dialogue
• development of communication strategies and media
• support and monitoring of implementation

Online Relations

The Internet has become the first contact point for information. Social networks such as MySpace, Facebook, Twitter and further online communication platforms such as blogs gain in importance also for dialogue.

Online relations are a crucial component of successful communication in order not to leave an organisation’s reputation on its own in this medium. Company or issue sites, online editing of press products, publications etc. can all be used to this end.

We focus not only on one-way knowledge transfer but also on dialogue with stakeholders so that relationships can be established and benefit created.

• analysis and documentation of the coverage of relevant topics, e.g. in fora and blogs
• advice on and creation of web sites, email communication (newsletters etc.)
• online editing of press products
• social networking (creation of corporate blogs, podcasts, weblogs, videoblogs, fora, newsgroups and communities)

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