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Media Relations – is not only about the care of relevant contacts to media or editorial offices, but also about a careful analysis of issues and information processing. Thus, your messages are positioned in a way that guarantees their arrival at the addressee. Media Coaching A successful appearance in the media can be more valuable than expensive commercials. In public, it is not only professional competence that counts but also personality. Managers (and staff) should thus be trained in dealing with different media – ranging from TV and press interviews to panel discussions. Also here, ‘practice makes perfect’, in particular as regards suddenly risen public attention in special situations.
Corporate Publishing Professionally created organisational or company media are necessary for credibility, backing and loyalty within an organisation and for internal and external dialogue. In-house and customer magazines are of high importance to the cultivation of image and internal brand management. Also formats such as corporate TV and audio increasingly assert themselves in large organisations. They offer an additional possibility to address customers and staff professionally and emotionally and to enter into dialogue.
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"Wir brauchen mehr Dialog über die Welt von morgen."Am 3. November 2011 starten Compaas Group und Axel Springer Media Impact den „Energie-Dialog“ - eine neue dialogorientierte Kommunikationsplattform zur Energiewende.
"No era of renewables without grid expansion"The most exciting energy discussion worldwide is currently going on in Germany. Politicians, business and society of no other industrialised country debate as intensely about changes to the energy system as drastic as in Germany.
„Sustainable competition looks differently“German government struggles to reform the health care system
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